Blog of the Pennsylvania State Historic Preservation Office

Category: PA Turnpike Commission

Marketing Archaeology: A Non-Scientific Survey about Public Outreach Tools

Fostering a public appreciation for historic resources and archaeology is one of the most important keys to protecting our history.

Unfortunately, many cultural resources professionals struggle with how to make their work accessible and interesting to the general public. In this blog post, we take on this challenge and announce the launch of a non-scientific, but very intriguing experiment to explore how the public responds to different avenues of communication – brochures, social media and web tools. Continue reading

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