Pennsylvania Historic Preservation

Deindustrialized Communities Market Study: What We Learned

As we wrote about in a recent blog post, the Pennsylvania State Historic Preservation Office (PA SHPO) has been working on a huge project in our western region, aimed at identifying the challenges and opportunities for historic preservation and economic revitalization in smaller deindustrialized communities, focusing on twelve riverfront municipalities located within two regions of Southwestern Pennsylvania.

Each of the 12 communities (Ambridge, Aliquippa, Beaver, Beaver Falls, Midland, Monaca, New Brighton, Rochester in Beaver County in the Ohio and Beaver River Valley) and Charleroi, Donora, Monessen, and Monongahela in Washington and Westmoreland Counties in the Monongahela River Valley) has its own unique history, a unique set of historic resources, and a unique set of challenges as it pursues economic revitalization and vitality. 

Map showing the locations of the study communities.

One overall goal for this project is to identify ways for communities to leverage their older, historic commercial business districts and key historic buildings as part of an overall economic development strategy, both individually and as a region. Integral to this process is the solicitation and incorporation of feedback from the community and stakeholders about the challenges and opportunities for redevelopment.

As you may remember from this post, this project is one of the mitigation measures included the Programmatic Agreement related to the construction of a petrochemical plant along the Ohio River in Beaver County. The project triggered consultation pursuant to Section 106 of the National Historic Preservation Act. Consultation was initiated due to Shell Chemical Appalachia’s (Shell) need for a permit from the United States Army Corps of Engineers.

Public Engagement Strategy

As part of this effort, PA SHPO and its consultant team of AKRF and evolve environment::architecture have undertaken a robust public engagement strategy including stakeholder interviews, public meetings, and online engagement. One of the key components of this process was to invite stakeholders to one or more of four virtual focus group sessions: 1) Beaver & Ohio River Valley (March 14); 2) Mon Valley (March 15); 3) Historic Preservation (March 15); and 4) Economic Development and Planning (March 17).

Through this process, we have heard from the Pennsylvania Department of Community and Economic Development (PA DCED) Center for Local Government Services, Rivers of Steel National Heritage Area, Mon Valley Alliance, Monongahela Main Street, National Road Heritage Corridor, Redevelopment Authority of the County of Westmoreland, Washington County Planning Department, Old Economy Village Historic Site, Ambridge Historic and Architecture Review Board,  Ambridge Historic District Economic Development Corporation, Beaver County Regional COG, RiverWise, and others.

We were fortunate to have roughly 25 attendees at each focus group session. During each focus group, participants were encouraged to answer key research questions to engage in a strengths, weaknesses, opportunities, and threats (SWOT) analysis using Miro—a visual collaboration platform that allows comments to be captured in real time.

Using a visual collaboration platform, attendees at each meeting could participate in the SWOT activity. Image courtesy of AKRF/evolve.

What We’ve Heard:

Beaver and Ohio River Valley Focus Group:

Storefronts lining the Merchant Street commercial corridor in Ambridge, PA. In all communities, the historic buildings that line the business corridors generally vary in size, architectural features, and material, invaluably contributing to a sense of place and identity. Although vacancy is a prevalent issue in all communities, it is clear that some retail storefronts are home to small local businesses. The Beaver Valley focus group pointed out that there are strong signs of entrepreneurship in these communities. Photo date: 18 March 2022. Source: evolve environment::architecture.

Mon Valley Focus Group:

The former Bank of Donora, a key historic building in the study located on McKean Avenue in Donora, PA. The building is incorporated in the analysis of potential catalytic historic sites that may contribute to economic growth in the region. Photo source: 18 March 2022. Source: evolve environment::architecture.

Historic Preservation Focus Group:

The First National Bank building on Brighton Avenue in Rochester, a key historic resource analyzed in this study. Built in 1907, the Romanesque Revival style building has a unique shape to conform to its angled corner lot. Photo date:18 March 2022. Source: evolve environment::architecture.

Economic Development and Planning Focus Group:

Public Meetings:

In addition to the focus group meetings, two public meetings were held virtually on March 16th and 17th, one for Mon Valley communities, and the other focused on the Beaver and Ohio Valley communities.  Attendees included focus group participants, long-time residents, community preservationists, and government agencies.

These public meetings included a short presentation on the project, an overview of the historic, environmental, and economic research to date, and an opportunity  to provide feedback to the project team about pertinent ongoing and emerging issues and what they saw as opportunities in their communities. One of the central themes that was discussed was how communities could work together to realize a collective vision, but also how individual communities can be a role model for other communities.

The project team also provided an introduction to the project StoryMap—an online community engagement tools that integrates maps, text, photos. This StoryMap allows us to capture specific information about resources, opportunities, and challenges in these communities, and will continue to be live for another two weeks.  If you have information to share about our 12 communities, please feel free to share! 

Market Study Process

The market study portion of this project is ongoing, as our consultant team is working to identify current economic trends and key catalytic projects that could encourage investment in these downtowns. AKRF is also in the process of identifying anchor historic buildings in the communities, which could be the focus of place-based investments to create vibrant, cohesive, and connected downtowns. The consultant team will formulate both regional and community-specific recommendations within the framework of market, place, and identity, and largely based on community input.

A final Focus Group session will be held on Wednesday April 6, 2022 to present initial findings and recommendations for these regions, as well as site reuse options and key buildings to catalyze economic development.  These virtual meetings are free but registration is required. To RSVP, please send an email to elijah@evolveea.com

If you have questions about this project, to offer your own input, please contact Bill Callahan, wcallahan@pa.gov or Elizabeth Rairigh, erairigh@pa.gov.

The study will be completed in April 2022.


This week’s post is written by guest contributors Lorraine DeFalco and Madeleine Helmer/AKRF and Elijah Hughes/evolveEA.

Lorianne DeFalco is a Planner with AKRF’s Real Estate and Economic Advisory Services Group. Ms. DeFalco has experience working on a range of planning and economic development projects, including comprehensive plans, market demand analyses, socioeconomic impact assessments, and economic benefits modeling.

Madeleine Helmer is a Planner and Historic Preservation Specialist in AKRF’s Environmental Services Group. Ms. Helmer is experienced in the survey, evaluation, and documentation of cultural resources, as well as land use and environmental planning for urban municipalities. She has produced cultural resource surveys and National Register nominations in compliance with federal, state, and local regulations.

Elijah Hughes is a Pittsburgh-based planner and designer at evolve environment::architecture (evolveEA). At evolveEA, Elijah works with developers, advocates, public agencies, and elected officials to create meaningful civic places and powerful public infrastructure. Elijah also teaches Architecture at Carnegie Mellon University and was previously a researcher for the Carnegie Museum of Natural History.

Exit mobile version